Overview model fees and bookable usage rights

In addition to the fee for the booking duration of the model, used media, region, campaign runtime and some other factors determine the total fee of a model. Here is an overview of the bookable options.

Deutsche Version

 

BOOKING DURATION

• 2 hours (minimum)
• 4 hours
• 6 hours
• 8 hours
• Follow-up day (pls. specify the hours)

Info: Decisive is the presence time of the model on the set incl. preparation times and breaks. Slightly longer working time up to 30 minutes will not be charged as a gesture of goodwill.

 

FORMAT

• Photography
• Moving image without text
• Moving image with text
• Photography & Moving image without or with text

 

MEDIA

BASIC: Usage rights for 1 year Switzerland already included in the model fee

• Web Owned Media (e.g. website)
• Social media posts on own SoMe channels without campaign placements
• Brochures, flyers, small printed matter
• Newsletter, physical mailings
• Internal use, presentations
• Editorial, magazine interior, trade magazines without cover (1 issue, online archive unlimited in time)

 

USAGE OF INDIVIDUAL MEDIA

• Webshop & Product Catalogs
• Print ads
• Annual Report
• Public Relations
• Carry bags
• Magazine or journal cover
• Social media posts on own SoMe channels including campaign placements
• Online Owned & Paid Media inkl. SoMe Retargeting
• TV
• Cinema
• Point Of Sale (POS) Print or Screens incl. shop windows of own stores
• Print Posters, D-OOH Screens, Station Screens
• Transport advertising interior
• Bus, streetcar exterior
• Mega poster
• Vehicles
• Packaging

 

BUYOUT PACKAGES ALL MEDIA

All media – excl. poster campaigns / D-OOH, TV, cinema, special applications

• includes all online media, SoMe & retargeting, webshop & product catalogs, brochures, flyers, small print, annual reports, PR, print ads, Point Of Sale posters & screens (POS), trade shows & events etc.
• excludes Posters / Digital-Out Of Home, TV, Cinema & Special Applications

All media – incl. poster campaigns / D-OOH – excl. TV, cinema, special applications

• includes all online media, SoMe & retargeting, webshop & product catalogs, brochures, flyers, small print items, annual reports, PR, print ads, Point Of Sale posters & screens (POS), trade shows & events, billboards / Digital-Out Of Home etc.
• excludes TV, cinema & special applications

All media – incl. poster campaigns / D-OOH, TV, cinema – excl. special applications

• includes all online media, SoMe & retargeting, webshop & product catalogs, brochures, flyers, small print items, annual reports, PR, print ads, point of sale posters & screens (POS), trade shows & events, billboards / digital-out-of-home, TV, cinema etc.
• excludes special applications

Surcharge for special applications

• Megaposters, giveaways, life-size displays, packaging, bus or streetcar exteriors, vehicles. Please specify print run.

 

ONE-TIME SURCHARGE FOR SPECIAL APPLICATIONS:

• Moving image with spoken text: 1-2 short sentences
• Moving image with spoken text: 3-5 short sentences
• Moving image with spoken text: More than 6 short sentences
• Underwear or swimwear product shots
• Shooting at night ( 10 p.m. to 7 a.m.)
• Naming, testimonial (must be communicated at the time of the request and accepted by the model)

 

CASTINGS & FITTINGS

• General introduction videos
• Video Call with the model (max. 15 minutes)
• Short e-casting especially for your project: 1-2 short scenes
• Detailed e-casting especially for your project: 3-5 short scenes according to briefing
• Fittings, rehearsals
• Live castings on site with you
• Street Casting: model search especially for your project
• Casting Call to all our contacts

 

SPECIAL

• Hand model, feet model
• Model without recognition
• B2B campaign
• Event

 

RUN TIMES

• 1/2 year (minimum)
• 1 year
• 2 years
• 3 years
• 4 years
• 5 years (maximum)

Full Buyout: Unlimited use cannot be legally enforced because a model can revoke his or her consent due to a political, professional or artistic career, despite having previously signed the agreement. In this case, the client would not receive a refund but would have to remove the visuals. However, applicable laws recognize a contract term of five years as reasonable and binding. In accordance with this provision, we gradually handle longer terms in the interest of our customers. Normally, it is unproblematic to extend the rights of use after expiration.

 

REGION

• Switzerland
• Switzerland regional (max 5 cantons or federal state in the neighboring country)
• 1 Country not Switzerland
• D-A-CH /Switzerland plus 2 other countries
• Europe
• Europe & another continent
• Worldwide

Info: If digital media are booked, the region is the country in which the customer’s headquarters are located, even if accessed worldwide. If many different country representatives use the images independently (e.g. bank with locations in Asia and USA) or if the images are reprocessed for other locations (different texts inserted, etc.), the fee is calculated for all these countries.

 

If you have any questions, please do not hesitate to contact us.